Influence: The Psychology of Persuasion
Jan 13, 2010 Learning and Knowledge, Philosophy & Thinking, Self Help & Personal Training
This book is a massive eye-opener. It explains the fundamental mechanisms behind suggestion and influence as used in sales tactics and to establish authority. This is a far cry form those cheesy NLP-style influence technique books, and Cialdini makes no assertions that he cannot back up through scientific research and experimentation, unlike some of the cringeworthy trash out there. It’s not at all dry, though, and the author’s self-deprecating humour lightens the mood of the entire book.
Synopsis: “Influence”, the classic book on persuasion, explains the psychology of why people say “yes” – and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You’ll learn the six universal principles, how to use them to become a skilled persuader – and how to defend yourself against them. Perfect for people in all walks of life, the principles of “Influence” will move you toward profound personal change and act as a driving force for your success.
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