Sway: The Irresistible Pull of Irrational Behavior

sway

This fun book leans towards irrationality in economics and politics, presenting examples of poorly thought-out decisions and then using science to explain the psychological mechanisms behind them. Probably the most interesting section looks at en masse diagnosis of bipolar disorder, why it became such a common diagnosis, and the effects that such a diagnosis can have on a developing child.
It’s not a thick book, and if you’ve read several things in the same sort of area then you might feel a little cheated to find it repeats information you already know. On the other hand, if you want a light refresher or you’re just delving into this area, this is a good one to pick up.

Sway, by Ori and Rom Brafman

One Response to “Sway: The Irresistible Pull of Irrational Behavior”

  1. Sean Slavik Says:

    Absolutely an incredible book. I thought the best part dealt with the irrational choice made by a pilot to take off at Tenerife airport that resulted in 583 fatalities and the changes that were made to the airline industry as a result of that disaster. Amazing review of decision making processes, and very accessible reading. Definitely worth a read.


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